Case Analysis Southwest Airlines Assignment
BUSN 412 Week 5 Assignment Case Analysis Southwest Airlines & Quiz
Week 5 Case Study :
This week you will write a paper on Southwest Airlines (Textbook Case 27). Read the case first. In order to assist you in writing your case analysis, there are links to two Word documents that should be downloaded. The first link is to a case analysis report outline and grading guide. This guide should be followed exactly if you want a maximum score on your case analysis. The second Word document is a sample paper.
See Syllabus “Due Dates for Assignments & Exams” for due date information.
Submit your assignment to the Dropbox located on the silver tab at the top of this page. For instructions on how to use the Dropbox, read these Step-by-Step Instructions or watch this Dropbox Tutorial.
Week 5 Quiz :
1. Question :In consideration that the “traditional” approach to strategic control is sequential, the following is not one of the steps in the sequence.
2. Question :The primary drawback of “traditional” strategic control systems is:
3. Question :The following is true for businesses facing complex and turbulent business environments:
Complacency about predetermined milestones can prevent adaptability
4. Question : Contemporary approaches to strategic control rely primarily on:
5. Question : Our text states that informational control systems ask:
6. Question: All of the following are examples of strategic actions a firm might take except:
7. Question :The best example of a tactical action that a company might use in response to a competitive attack is to:
8. Question :The following is not a factor that affects how a competitor will respond to a competitive attack:
9. Question: A situation where a company has a high concentration of its business in a particular industry’s market can be referred to as:
10. Question: The following argument is an example of ________________: A firm is considering a large price cut on its leading product as a way to gain market share. One executive strongly disagrees with the price cut and states, “We are in the same marketplace as our rivals, and we do not have any competitive advantages in our cost structure. If we cut prices, our competitors will likely do the same. The end result is that we will all make less money.”
11. Question : What is the role of opportunity recognition in the new venture development process?